Product Management

Use data to understand user behavior to design and develop better products
  • Access relevant data: Make informed decisions by combining relevant data across product, marketing and sales to create a holistic view of product adoption, customer behaviors and how each new feature contributes to company's revenues and influences customer satisfaction 
  • Prototype and iterate: Prototype and iterate on new feature ideas in Periscope Data to determine which features to build and collect early feedback before committing resources
  • Embed analytics: Programmatically embed analytics into your product to communicate insights to customers and partners without requiring engineering resources

Use Cases

A/B Testing

Track and compare customer behaviors between variations of a web page, an app or a feature to determine which one performs better and how the variations influence customer satisfaction (e.g. NPS score).

Product Adoption and Usage Tracking

Get a complete picture of your user journey, product adoption rate, engagement, retention rate and user satisfaction — at aggregated and detailed levels to make informed product decisions.

NPS Analysis

Analyze NPS scores and sentiment at an aggregate level over time, combining with product adoption to identify trends and root causes.

Use Cases

A/B Testing

Track and compare customer behaviors between variations of a web page, an app or a feature to determine which one performs better and how the variations influence customer satisfaction (e.g. NPS score).

Product Adoption and Usage Tracking

Get a complete picture of your user journey, product adoption rate, engagement, retention rate and user satisfaction — at aggregated and detailed levels to make informed product decisions.

NPS Analysis

Analyze NPS scores and sentiment at an aggregate level over time, combining with product adoption to identify trends and root causes.

Experimentation and A/B testing are how we do things. We need to look at the right data points and Periscope helps us do that. Each feature touches on different aspects of the user experience, so Periscope helps us dig deeper.

Carthook: Ben Fisher
Riaz Lalani
VP of product at theScore

Additional Product Management Resources