Marketing

From lead gen to loyalty — put data at the center of your marketing strategy
  • Accurate attribution: Gain full visibility to the entire marketing funnel to accurately attribute campaign effectiveness
  • Real-time insights: Optimize your digital campaigns and identify opportunities to improve targeting, conversion and ROI
  • Easy performance tracking: Easily track campaign performance and lead sources to better align with your sales team
  • Boost awareness: Analyze customer sentiment to increase brand awareness
  • Bring marketing and sales teams together: integrate data between disparate platforms to create a common customer view and to unite around agreed upon goals and responsibilities

Use Cases

Funnel Analysis

Leverage all data — from MarTech tools to Salesforce to website impression data — to build a comprehensive and up-to-date view of your campaigns and customers.

Marketing Attribution

Have one source of truth for your attribution and performance tracking. Allocate appropriate budget and marketing efforts to touchpoints and programs that have the highest influence on a purchase decision. Easily track and report on marketing performance and ROI, aligning marketing with sales and finance teams.

A/B Testing

Optimize your website features, copy and design. Easily track A/B test results in near real-time, and quickly scale the ones with positive results. Tie the results to other downstream engagement metrics like product usage and NPS.

Use Cases

Funnel Analysis

Leverage all data — from MarTech tools to Salesforce to website impression data — to build a comprehensive and up-to-date view of your campaigns and customers.

Marketing Attribution

Have one source of truth for your attribution and performance tracking. Allocate appropriate budget and marketing efforts to touchpoints and programs that have the highest influence on a purchase decision. Easily track and report on marketing performance and ROI, aligning marketing with sales and finance teams.

A/B Testing

Optimize your website features, copy and design. Easily track A/B test results in near real-time, and quickly scale the ones with positive results. Tie the results to other downstream engagement metrics like product usage and NPS.

Periscope Data has helped us understand what is most important and when, and bringing together our different teams on the same platform helps us to work better as a complete organization.

Carthook: Ben Fisher
Alexandra Mack
Head of marketing at Crunchbase

Additional Marketing Resources