April 3, 2018

10 Things Businesses Can Learn from the Next Startup Success

By 
Dale Walker

... A sure way to generate interest in a new idea is to showcase the talent that’s behind it. Startups such as self-driving car company Aurora, or analytics firm Periscope Data, may be categorised as ‘new companies’, but in reality their teams are a collection of former talent from some of the world’s largest companies, including Google, Box, Microsoft, Tesla and Uber.

It’s this careful selection of minds, brought together to achieve something brand new and innovative, that excites investors - and it forms a significant part of their sales pitch...

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