Update: “Your Data Team Should Be Your Company's Conscience” — Forbes Technology Council
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Full Measure Education

Embedding & Democratizing Data

Full Measure Education

Embedding & Democratizing Data

Employees
Industry
Education
Customer Since
2017
Case Studies

Washington D.C.-based Full Measure Education is breaking new ground in higher education with a platform for better communication with students. Through its platform, institutions can create and manage mobile conversations with students, using data related to student behavior and interests to increase engagement and maximize the impact of staff members. In doing so, Full Measure is helping to boost enrollment, increase completed applications and positively impact students at institutions nationwide.

Industry: Education

Customer Since: 2017

  • Problem: Full Measure sought to embed data directly in its product, but needed a more intuitive interface to simplify the process of sharing data insights with clients.
  • Action: The company revamped its analytics workflow by using Periscope Data and its Embed API to easily embed important charts directly in its product.
  • Solution: Today, Periscope Data provides an approachable tool that saves time for its data scientists and enabled the entire company to engage more closely with data.  
“With Periscope Data we can get the same visual reports from our data, but it’s in a much more approachable, user-friendly, SQL-based interface that doesn’t require you to be a developer to use or understand. That was our biggest hurdle when I joined and Periscope Data helped us overcome it.”

Angela Virtu, Data Scientist at Full Measure Education

Before Angela Virtu took on the role of lead data scientist at Full Measure, the responsibility of analytics fell under the umbrella of the development team. That team’s previous solution helped initially translate data from its relational database, but found that within a few months, no one on the team was actively managing it.

“Our whole goal at that time was to be able to put all our different charts and images into our end product and apps,” said Virtu. “Instead, we had charts that just didn’t work anymore because they were relating to data in tables that were always moving and changing. The team found that the experience with a proprietary data language wasn’t that intuitive, and as a result, no one was truly maintaining it. We had 30+ charts set up, but none of them actually got embedded.”

Virtu was tasked with speeding up the process to help distribute and disseminate the company’s reports and other data to clients in a way that created the least strain on valuable engineering resources. Instead of digging deeper in with their current tech stack, Virtu decided to start from scratch with a solution that would be better aligned with Full Measure’s goals of democratizing data.

“When we had our previous solution, it was this big, intimidating thing that no one else wanted to touch out of fear they’d break something, or that they weren’t capable of getting what they needed,” said Virtu. “With Periscope Data we can get the same visual reports from our data, but it’s in a much more approachable, user-friendly, SQL-based interface that doesn’t require you to be a developer to use or understand. That was our biggest hurdle when I joined and Periscope Data helped us overcome it.”  

With Periscope Data, Full Measure is leveraging the Embed API to embed all the charts it emails out to clients directly within its product. When end users log in to the Full Measure site, the first thing they access is a series of dashboards to track critical KPIs, like how many messages went out to students per week, or how many mobile app downloads took place.

“All these metrics are super relevant and important to our customers, and they can get them at a glance now within our product, without needing to keep track of multiple links to click,” said Virtu. “It’s all in one spot, united and integrated. It was also easier because we didn’t have to resort as many dev resources to maintaining databases like with our previous solution – I can set up whatever databases we need to access with Periscope Data and its much, much easier.”   

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Learn more on how Full Measure Education uses Periscope Data across its business to make an impact with students and institutions: Page 2