"BI measurement and reporting will be significantly refined with the growth of machine learning. Specifically, when large amounts of data flow through a system, AI can make anomaly detection much easier. There’s huge value in using AI for this detection then adding humans for the final step.
In the next few years, it will be increasingly important to differentiate between your standard KPI reports and analysis supported by advanced techniques including AI. These deeper analyses should be held responsible for reporting when your KPIs are off, allowing you to dig into problems and quickly address them as they arise.
Smart marketing teams are already collaborating with data professionals and shifting their reporting priorities to reflect this."
- Harry Glaser, Co-Founder & CEO at Periscope Data