Cost Savings and Flexible Access to Data
Cost Savings and Flexible Access to Data
Lightning AI is quickly becoming a popular option for companies looking to make the most of their online advertising spend. Lightning AI uses machine learning and sales data to find target audiences and automate advertising tasks on Facebook, Google, Instagram and more.
From the early days at the company, founder and CEO Colette Nataf knew she wanted Periscope Data’s dashboards to play a powerful role in the data aggregation and analytics process for Lightning AI. Having used Periscope Data at a previous company, she recognized the power it gave her to aggregate data from many sources together, then quickly visualize that data for her customers in an easy and accessible format.
“Periscope helps us surface data in wonderful and beautiful ways,” says Colette. “Instead of us having to do tons of manual programming to join many different data sets together, it literally takes less than a minute in Periscope, and that’s incredible for us.”
Flexible Dashboards in Minutes, Not Weeks
When a new customer begins working with Lightning AI, Colette’s team builds them a custom dashboard within minutes that becomes embedded within Lightning AI’s application. They start with a default Periscope Data dashboard, link in the customer’s various data sources and match the relevant filters for their ad accounts. Each customer can then instantly search and navigate through their own data in a familiar UI without having to jump to other applications.
“Instead of getting back to them a month after on-boarding with visuals of their data, we can show it to them right away, directly within our product. It’s a nice moment of happiness that they can have access to those visuals really quickly,” says Colette.
In terms of cost savings, Colette estimates that without Periscope Data, the costs required to develop a dashboard with pivot table capabilities, search functions and other features and customizations would have required an investment of at least six figures ($100k+) including expenses and the valuable time the project would take away from her engineering team.
“Periscope helps us surface data in wonderful and beautiful ways. Instead of us having to do tons of manual programming to join many different data sets together, it literally takes less than a minute in Periscope, and that’s incredible for us.”
“Time means everything to us as we’re building our business. It’s pretty amazing that we’ve been able to devote engineering resources to the tasks that help grow our business instead of diverting our focus to worry about the dashboard building process. It made the “build vs. buy” decision easy for us,” says Colette.
Valuable Data Access & Sharing for Customers
For many customers, the combination of Lightning AI and Periscope Data gives them unique access to their marketing data that previously couldn’t be aggregated. Colette says many companies they work with have internal business intelligence systems, but those systems aren’t often connected to marketing data at the spend level. In those cases, Lightning AI connects to their data in Periscope by exposing an API endpoint, allowing Lightning AI to be the single source of truth for that marketing data.
In other cases, Periscope Data’s exposure to pivot tables helps her non-technical customers search and explore their data easily. “As a data analyst in the past, I didn’t think adding pivot tables would be that valuable,” says Colette. “But as a business leader, we’re selling our product to customers who often don’t write in SQL, so we get a ton of value from Periscope Data just by allowing them to access their data on terms that are familiar to them.”
As the business grows, Colette knows the potential for working more with Periscope Data will increase. She plans to take advantage of new embedding functionality to share data via email and dig deeper into other integrations as well to make the most of their customers’ data.
“We’ve had a great connection with the Periscope support team as well, they’ve been able to quickly address our questions and highlight new features on the platform. That’s a key in helping us keep our focus on our algorithms and making our customers happy to grow the business.”