Update: “Your Data Team Should Be Your Company's Conscience” — Forbes Technology Council
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Crunchbase

Access to the Right Data Across the Organization

Crunchbase

Access to the Right Data Across the Organization

Employees
80
Industry
Data and Analytics
Customer Since
February 2017
Rows Utilized

Crunchbase is the master database of the startup ecosystem, with more than 500,000 data points profiling companies, people, funds, fundings and events. With over 31 million visitors to their website each year, Crunchbase collects and uses an incredible amount of data, and therefore needed a powerful analytics platform to aggregate all its data to ask the right questions. The Crunchbase team evaluated a number of business analytics solutions and found that Periscope Data helped them address their evolving business needs and answer the right questions.

"We track a lot of data, and what Periscope Data does was help us aggregate all of these different data inputs that we have, and gives us a very visual and accurate tool to map what our users are doing and what they care about," said Alexandra Mack, Head of Marketing at Crunchbase.

With Periscope Data, Crunchbase was able to take its analytics to the next level by allowing them to leverage all their data — from their marketing stack to Salesforce to website impression data — and to build a comprehensive view of their business and customers.

"At Crunchbase, it’s really important that we have this single source of truth," said Emma Lloyd, Marketing Operations Specialist at Crunchbase. "Being able to bring it all together within Periscope Data has really allowed us to understand our product better and understand our customers better."

Lloyd would previously spend weeks trying to manipulate spreadsheets into spreadsheets she could actually present, leaving plenty of room for error.

"Being able to build a platform that we feel good about and know that it's accurate, that really saves us time and peace of mind," said Lloyd.

The other advantage that Periscope Data provides for Crunchbase's marketing team is that its interface is easy to use, so business users can ingest and understand data and look at it on their own.

"It really allows business users to bring things to our attention, and that helps us all learn and grow. They don't need to go ask our data analysts to pull numbers us – I can really just say, 'Hey, I'm curious about this!'"

Data Analyst Edith Ho says Periscope Data helps her become much more efficient and effective, because she can conduct all her data analysis, visualizations and customizations within one tool.

"Having a unified data platform, we're able to add complexity to our analysis. And that makes people on different teams here more excited and interested in the analysis we do," said Ho. "Without Periscope Data, it'd create a lot of chaos, because these are dashboards that multiple people check every day, or multiple times per day." 

“Periscope Data has helped us understand what is most important and when, and bringing together our different teams on the same platform helps us to work better as a complete organization.”
Alexandra Mack Head of Marketing