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Tips and Tricks

Keep Up With Periscope Data Webinars

At Periscope Data, we’re always looking for the best ways to share information about data. It’s an industry that changes rapidly, and it’s our duty as a data platform to make sure that we’re helping companies get the most value out of their data. One of the best ways for us to do that is through webinars, where we can provide a platform for our experts to engage in discussions about a range of important data topics.

For viewers who watch in real time, it’s also a great way to ask questions to our internal data experts and our featured customers. For anyone who can’t make the live broadcasts, we save the videos on our webinars page. Here is sample of some of those recent webinars:

Marketing Analytics: How a Data Company Manages Marketing Data

Marketing is increasingly becoming a data-driven function — tracking more activity than ever before — but how can you make sense of it all? What tools do you need? What roles do the marketer and the analyst or technical partner play?

Follow along with the head of product at Fivetran and Periscope Data’s heads of growth marketing and sales engineering to get a full picture of how a data company handles marketing metrics — from the perspective of both the data analyst and the marketing professional.

This webinar covers:

  • Setting objectives and goals for marketing analytics
  • Tying together disparate marketing data sources
  • Some best practice dashboards Periscope uses
  • How analytics and marketing should work together — and how analysts can enable marketers to explore their own datasets


Getting Started with Citizen Data Scientists

This is the first webinar in our “Citizen Data Science” webinar series, keep an eye out for upcoming webinars focused on making Citizen Data Scientists informed, empowered and successful.

All companies have data, and a growing number of these organizations are able to generate insights and business value from it. However, with data expected to double in the next two years, the new limiting factor will be the human capital to find meaningful ways to analyze it. Enter citizen data scientists. With the growth of these data-savvy professionals with domain expertise, not only is there another set of eyes looking at the data, but also the data can be aligned with exactly what insight that professional needs to make a business decision.

This new vantage point can help companies make sense of their data in a more effective way than ever, but only if they take the steps to empower these new analysts. There are a few quick tips and process best-practices that need to be considered before they can dive into making sense of the analytics.

Join Britton Stamper, sales engineer for Periscope Data, when he addresses:

  • Getting started as a citizen data scientist
  • How to create an effective data-centric culture
  • Identifying your company’s first group of citizen data scientists
  • How to empower citizen data scientists to add the biggest impact

Blending Art & Science: Using Data to Forecast and Manage Your Sales Pipeline

Sales is a scientific art; it takes someone who can translate their experience as a sales manager into an artful set of best practices. The science part requires the application of advanced data models to standard CRM data to understand their pipeline at greater depth. Blending the quantitative expertise of the data team with the experience, intuition and knowledge of the sales leadership ensures companies are able to use that pipeline analysis to correctly predict revenue. More importantly, that process helps sales managers manage and invest in their team and have data-driven conversations that will lead to exceeding revenue goals.

Join Sam Schuster, analytics team lead at Periscope Data, and Ben Loeffler-Little, head of sales at Periscope Data, as they discuss how analytics and sales have partnered to forecast new business revenue and manage pipeline. Together, they have built a tool that models new business revenue and identifies key pipeline trends to ensure sales leadership will hit their goals.

In this webinar, they will discuss:

  • Why visualizing sales pipeline matters
  • How to bridge the gap between technical tools and non-technical users
  • How to model Salesforce data
  • Business impact from using these visualization


The best way to watch these webinars is to register in advance and attend the live broadcast. That way, you can submit questions and engage with the experts in real time. To see a list of planned webinars and to stay on top of the upcoming events, check out Periscope Data’s webinars page.

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Rob Martins
Rob Martins is the integrated campaigns manager at Periscope Data. Before working in the analytics space, he worked in both software development and data integration. As a native of the San Francisco Bay Area, tech is in his blood.